ADVERTISEMENT
Readers survey clearly shows that yacht owners are usually looking for the most competent and easily accessible source of information on their hobby. Our mission is to create the most professional and authoritative yachting title in Russia and accurately deliver it to target audience.
ADVERTISING RATES
Gatefolder — €19 000
4th Cover — €15 500
2nd Cover Cover — €13 500
3rd Cover Cover — €11 500
First Spread — €18 500
First Advertisement Spread — €15 000
First Spread After Contents — €14 000
Double Page Spread Run of Paper — €13 500
Full Page Run of Raper — €8 500
Full Page Next to Contents — €9 000
Half Page Run of Paper — €5 000
Brokerage Section
Full Page Run of Paper — €3 000
Double Page Spread — €5 000
Half Page — €2 000
PRICES ARE SUBJECT TO DISCOUNTS! PLEASE CONTACT OUR ADVERTISING TEAM DIRECTLY
TO GET AN ACCURATE UP TO DATE PRICING FOR ADVERTISING IN THE NEAREST ISSUES
READER PROFILE:
Male — 98%.
Marital status – 92% married, 79% have children
Income – significantly above average
82% of readers have their own yachts;
62% of them plan to purchase new boat in next five years.
More then half of respondents (54%) at least once purchased items after seeing advertisement in MBY.
SIZES (trim size):
Full page 1/1 – 230×300 mm
Spread 2/1 – 460×300 mm
Half page (horizontal) – 230×145 mm
Bleed size – 3 mm (no trim marks)
LAYOUT REQUIREMENTS:
All text and other significant elements (logotypes, addresses etc.) must not be positioned closer than 5 mm to trim edges and 10 mm to spine. Images should be imported using corresponding tools of make-up software; embedding is not allowed. Size of imported graphics must fit dimensions in layout (scale 100%). It is required to use CMYK color scheme. All spot colors (Pantone) must be converted to CMYK or removed. It is not allowed to use such effects as gradient fill, transparency, and lenses. If present they must be rasterized.
FILE TYPES:
1. Vector graphics: EPS, AI v8-12, Freehand v8-11. Fonts must be in curves,
images in CMYK and embedded into file
2. Bitmapped graphics: TIFF 300 dpi (1:1), CMYK. JPEG: Maximum Quality, 300 dpi, CMYK
QUARKXPRESS, CORELDRAW, MS POWERPOINT AND MS WORD FILES ARE NOT ACCEPTED.
COLOR SEPARATION PARAMETERS:
ISOcoated v2 300
ADVERTISING DEPARTMENT
Advertising Department Director
Andrei Akhankov
Mob. + 7 495 729 97 40
E-mail: akhankov@mby.ru
