The distribution system was formed, basing on the target group. We suppose that it is not a problem for a Russian owner of a yacht or motor boat to pay a nearly symbolic fee for a magazine, when free of charge distribution means a big share of non-target and accidental readers.
Distribution in the most prestigious yacht clubs of Moscow, St. Petersburg and other cities, in airport VIP lounges.
One can buy the magazine in Moscow in retail outlets of such chains as Azbuka Vkusa (ABC of Taste), Sedmoy Kontinent (Seventh Continent), O’Key, Stokmann, Bahetle, Khoroshie Novosti (Good News), at BP filling stations.
In premium class supermarkets in the following cities: Novosibirsk, Nizhniy Novgorod, Samara, Sochi, Kaliningrad, Vladivostok, Yekaterinburg, Murmansk, Belgorod, Volgograd, Volzhskiy, Kazan, Kemerovo, Krasnodar, Novokuznetsk, Novorossiysk, Omsk, Rostov-on-the-Don, Saratov, Stavropol, Irkutsk, Perm, Tver, Tolyatti, Tomsk, Tyumen, Ufa, Chelyabinsk, Yaroslavl and others.