AUDIENCE

 

Russian owners and potential buyers of yachts. 

The high authority of the magazine in a professional environment (captains, and yachting market professionals) 

 

Males – 95% 

Age 25-34 – 34 % 

Age 35+ — 46% 

More than one car in a family — 69% 

Owners/Co-owners of a business — 44% 

Use MBY materials choosing the yacht and equipment – 72%

Vacation and Travel – 2-3 times a year 

_____________________________
* — data source New Point Marketing Research, 2015

 

 

ADVERTISING RATES

 
Gatefolder€29 000
2nd Cover€15 300
3rd Cover€13 100
4th Cover€18 100
First Spread€20 500
First Advertisement Spread€17 200
First Spread After Contents€16 100
Double Page Spread Run Of Paper€15 000
Full Page Run Of Paper€9 400
Full Page Next To Contents€10 000
  

BROKERAGE SECTION

 
Full Page Run Of Paper€3 500
Double Page Spread€5 500
Half Page€2 300

 

All taxes and bank charges included. Please mind that the rates are subject to discounts. 

Please contact Andrey Akhankov (e-mail: akhankov@mby.ru) in advertisement department to get an accurate up-to-date qoute for the upcoming issue and the best discount possible. 

 

TECHNICAL SPECIFICATIONS

 

LAYOUT REQUIREMENTS: 

All text and other significant elements (logotypes, addresses etc.) must not be positioned closer than 5 mm to trim edges and 10 mm to spine. Images should be imported using corresponding tools of make-up software; embedding is not allowed. Size of imported graphics must fit dimensions in layout (scale 100%). It is required to use CMYK color scheme. All spot colors (pantones) must be converted to CMYK or removed. It is not allowed to use such effects as gradient fill, transparency, and lenses. If present they must be rasterized. 

 

FILES ACCEPTED: 

1. Vector graphics: EPS, AI v8-14, PDF. Fonts must be in curves, images in CMYK and embedded into file; 

2. Bitmapped graphics: TIFF 300 dpi (1:1), CMYK. JPEG: Maximum Quality, 300 dpi, CMYK 

 

COLOR SEPARATION PARAMETERS: ISOcoated v2 300 

 

NOT ACCEPTED: QuarkXPress, CorelDraw, MS PowerPoint, MS Word 

 

 

Head of Advertising 

 

Andrey Akhankov 

 

tel: +7 (903) 729-97-40 

e-mail: akhankov@mby.ru